• Wednesday, October 22, 2008

    Road-Guard’s GreenDrive Smart Eco-Driving Solution was selected as the first runner-up for the European Satellite Navigation Competition 2008, among 293 international contestants.

    GreenDrive is the winner for Bavaria - Partner Region in Germany.

    Tel Aviv, Israel – October 21, 2008. Road-Guard, a pioneer of horizon predictive driver attention solutions, announced today that its GreenDrive™ smart eco-driving solution was selected as the first Runner-Up for the European Satellite Navigation Competition 2008 and a won First Place within the Bavarian region. The goal of this competition is to realize the most innovative applications in the field of satellite-aided navigation in cooperation with business incubation centers in its 13 global partner regions and with competition sponsors. GreenDrive places in Top Roster amongst 293 most compelling pre-commercial applications in the industry. 

    As regional winner for Bavaria, Road-Guard received prizes of six months incubation phase in the Application Center for Satellite Navigation in Oberpfaffenhofen, including free office space, infrastructure, telecommunication as well as a marketing budget. 

    Road-Guard provides eco-driving and driver safety solutions through mobile phones, personal navigation devices, in-vehicle infotainment consoles or embedded in cruise-control systems. The company’s GreenDrive patented technology helps drivers develop smart, smooth, and safe driving techniques that lead to an average fuel savings of 15-25% and contribute to a cleaner environment. 

    “We are extremely honored to have our GreenDrive selected from such a large pool of highly competitive solutions from around the world,” said Alex Ackerman, Chief Executive Officer of Road-Guard. “This award not only gives us global recognition of our technology, but also validates to our customers that GreenDrive will provide them with new technology to get more miles per gallon and make a positive contribution to environmental protection” 

    “We are eager to build on the momentum of this honor and exposure to the industry. We are now looking for funding, and developing cooperation opportunities with both LBS and automotive industry players,” says Yossi Shiri, Road-Guard co-founder and VP Business Development. 

    About Road-Guard
    A pioneer of Horizon Predictive eco-driving, RoadGuard is leading the field of Driver Attention Solutions. Keeping drivers aware of critical road events helps avoid accidents, save on fuel, and contributes to environmental protection. Led by seasoned management and technical teams, RoadGuard has been developing its patented solutions since 2002. More about Road-Guard: http://road-guard.com 

    About GreenDrive
    GreenDrive™ patented technology helps drivers develop smart and safe driving techniques that lead to average fuel savings of 10-25%. GreenDrive 'senses' the nature and significance of impending road attributes that influence fuel consumption, and alerts the driver. GreenDrive provides drivers with both real-time and historical information about their eco-driving performance. More about GreenDrive: http://road-guard.com/doc.aspx?c=4&i=3 

    About the European Satellite Navigation Competition (ESNC)
    The European Satellite Navigation Competition is an international innovation competition that awards the best ideas for innovative applications in the field of satellite navigation. Organised annually since 2004 by Anwendungszentrum GmbH Oberpfaffenhofen and SYSTEMS, the ESNC is oriented toward companies, entrepreneurs, research institutes, universities, and private individuals. Since its inception, the competition has grown from including three partner regions to 13 high-tech regions of Europe: Bavaria, Hesse, Baden-Württemberg, Nice / Sophia Antipolis, Prague, South Holland, Madrid, Lombardy, Great Britain, and this year’s new regions, Queensland / Australia, Taipei / Taiwan, Lower Saxony, and North Rhine-Westphalia. 

    The goal of the ESNC is to continue to strengthen the international collaboration of these regions, particularly with regard to the development of applications and services made possible by the European satellite navigation system Galileo. The ESNC is carried out under the patronage of the Bavarian State Ministry for Economic Affairs, Infrastructure, Transport, and Technology with the support of the German Aerospace Center (DLR). More about Galileo Masters: www.galileo-masters.com